Search engine optimization (SEO) - Relevant content for relevant keywords

Search engine optimization is concerned with fulfilling the searcher’s search intention for selected keywords.
This is achieved by means of technical, content-related and structural optimization. The art is to present a fast website with content relevant to the searcher in a way that attracts clicks in the search engine. At the same time, the click on the search result is only the first step of many to inspire the user for the own company.

On this page we would like to show you how diversified search engine optimization is and how we can help you to implement it for your company.

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Search engine optimization extends from technology to content ending with user experience

Many forget that search engine optimization does not only mean optimizing the landing page, but already starts with the right server. Only when the technology is right, you should deal with content at all. And before the content, you have to find out the right keywords and the search intention. Finally, you should also think about the user experience (UX) to get the most out of your website.

So let’s start from the beginning!

A functioning technology is the basic building block for search engines

Imagine you have really good content that could really interest the searcher, but access to your website is very tedious or simply not possible. Maybe you have redirect chains, wrong rewrite rules that point somewhere else or simply wrong metadata up to status codes.

As you can see, establishing a sound technical basis is the most important thing to get relevant content into the search engines in the first place.

In case of very serious problems in the technology, the technology must first be optimized or repaired.

A technical audit should show all technical problems and eliminate them efficiently with suitable solutions!

We can perform a technical audit for you if your website has many technical problems. Feel free to contact us!

The right content determines whether the searcher stays on your website.

Let’s just assume that your technology is at least sufficiently functional for the next step:
Creating content that will get searchers excited about your business!

It’s not uncommon for us to see people just writing away without thinking about it first: Where do I want to go anyway? What should this page ultimately do for the searcher? What action should the searcher take on this page?

And so texts are created that are neither oriented to the customer journey nor to structures that are logical for search engines. Snippets are not even maintained, the H1 heading does not even contain the main keyword of the page and the content is not structured at all as someone would expect from this page.

And already you have done a lot of work for nothing!

Therefore we help you to determine by means of an SEO audit:

What are your most pressing problems in terms of search engine rankings?
What are your relevant keywords and do you already have content for them?
How is it structured and does it fulfill the search intentions of the searchers?
Does this page even make sense in search engines?
How can you make the searcher convinced of your company and take further action?

We can perform an SEO audit for you to determine measures that will help your target audience contact your company. Feel free to contact us!

ow, access to your website is very slow or simply not possible. Maybe you have redirect chains, wrong rewrite rules pointing somewhere else or simply wrong metadata up to status codes.

As you can see: Establishing a healthy basis of technology is the most important thing to get relevant content into the search engines at all.

In case of very serious problems in the technology, the technology must first be optimized or repaired.

A technical audit should show all technical problems and eliminate them efficiently with suitable solutions!

We can perform a technical audit for you if your website has many technical problems. Feel free to contact us!

The finishing touch: making the user experience great

Now that you’re also delivering relevant page content for relevant keywords and displaying it optimally in search engines, you can start looking at user experience!

Imagine: You are the one searching for exactly what you offer!

Which content would you find really good? Which ones really help you with your problem?
-> Use tables, lists and other structures! Pictures are always good!
Do you need trust elements that help you to decide for a company?
-> Create trust through the right content!
What is important to you about the product or service?
-> Don’t sell features, sell solutions!
What does your competition have on their website that you can possibly present even better?
-> Include this content!
Can the website visitor contact you quickly and easily?
-> Make it easy for him to contact you!

We could go on with this list endlessly, because there are a lot of great aspects that create a good website presence in the user experience.

We can perform a UX audit for you to highlight missing elements in terms of user experience. Feel free to contact us!

Need a second SEO opinion? Feel free to ask us!

We know ourselves: There are numerous agencies that all promise to increase website traffic in a relevant way and thus boost the company’s sales.

And yet sometimes you get the feeling: Something doesn’t fit here!

So feel free to contact us to request a no-obligation consultation regarding a second SEO opinion!

Either you take away from it:
“Okay, everything is going as it should!”
or
“Here I should pay attention: This is not goal-oriented!”

We will gladly accompany you in your SEO process!

We have many customers who involve us in their daily work. Be it SEO control for products, category pages, landing pages, evergreen content and much more.

Through our SEO consulting, companies save a lot of time and money by creating content that is effective and targeted right away. “Prevention always costs less time than repair!”

Therefore, would you like to have our SEO experts on your side? Let’s talk about working together!