With landing pages, there is always a reason why you create them! Be it to provoke contact requests, registrations or product sales. And depending on that, the landing page should also be built.
Means: not only that you adapt the landing page to the search intention for the particular keyword, but also the user guidance on this page should clearly lead to the goal you are aiming for.
In the first step it is important to find the right keywords for the respective pages. Often, even small changes to the keywords can bring different search intentions. Therefore, we cannot avoid looking at the search results pages for desired keywords to look at both the search intent and the content needed for a possible ranking.
In the second step, once both the keywords and the search intent including content have been determined, it is a matter of letting you work it out. I give you a headline structure that promotes this search intention for the purpose of content. Then you fill these headings with content.
In the third step, we then grind the snippet to bring the user from the search results page to your created page in a click-stimulating way and optimize the internal linking, so that the new page also lies internally for the right keywords. This also helps Google to already weigh the first keywords for a URL.
In the fourth step, as soon as the page is live, we check after a few months how it has performed in the search results to date, in order to make a possible adjustment.