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Web design - Aesthetics meets technical precision

Web design is a widespread term and is therefore used almost inflationary for any work around the development process of a website. But it is much more complex than most people think. The simple setup of a system with WordPress and a corresponding theme is conceivably simple and quickly learned. But here quality counts and this is not achieved with the standard. It needs technical know-how, a feeling for aesthetics and the necessary tools.

In the following I present the most important to best understand the concept of web design.

Screen design: The conception

A good screen design is characterized by the following features:

  1. Clarity: the design should have a clear hierarchy so that the user can easily understand where they are and what options are available to them.

  2. User-friendliness: the design should be user-friendly and allow the user to quickly and easily complete the desired tasks.

  3. Visual appeal: the design should be appealing and visually appealing to attract and hold the user’s attention.

  4. Branding: the design should reflect the company’s branding and help reinforce the brand.

  5. Mobility: in a world increasingly dominated by mobile devices, the design should be optimized for viewing on different screen sizes.

  6. Accessibility: The design should be accessible to users with different abilities and needs, including users with limited vision or motor skills.

Development: Implementation of the screen design

The technical development process of a website usually includes the following steps:

  1. Planning: in this step, the goals and requirements of the website are defined and a concept of how the website should look and function is developed.

  2. Design: In the design process, the look and user interface of the website is developed. This includes layout design, selection of colors and fonts, and creation of mockups and prototypes.

  3. Development: In this step, the website is actually programmed and created. This involves using HTML, CSS, and JavaScript to define the structure, look, and interactivity of the website. Depending on how complex the website is, server technologies such as PHP or databases may also be used.

  4. Testing and quality assurance: before the website is published, it is thoroughly tested to ensure that it works properly and does not contain any errors.

  5. Publishing and maintenance: After the website has been successfully tested, it is published on a web server and is accessible via the Internet. However, the technical development process is not complete, as the website must be regularly maintained and updated to ensure that it continues to function smoothly and remains compatible with the latest technologies.

Content: Texts, images and content maintenance

The process of content creation and maintenance is divided into the following steps:

  1. Texts: they are the foundation of any website. The first step in the content process is to create the texts. There are two possibilities: either the customer writes the texts himself and delivers them to us, or we take over the process. In the latter case, we provide the structure, elaborate the texts and put them in a structure optimized for search engines.

  2. Images: Images have an effect, loosen up the look and support statements. Also for Google, websites with images are better than without. The images should be treated with the corresponding priority. Here we have 3 possibilities. Either we rely on stock images, the customer provides the images or our photographers take over the process. Point 3, however, I must recommend here quite clearly. Good personal images, create trust, look professional and support the statements better.

  3. Content maintenance: After creating the content (text and images), it now only needs to be incorporated into the page. Here we have 2 options. Either the customer builds it in or we do it. 

Responsive Design: The right display for every device

More and more people are using the Internet via mobile devices such as smartphones and tablets. If a website is not optimized for use on mobile devices, this can lead to problems such as:

  • Difficulty reading and navigating on smaller screens.
  • Slow load times due to unoptimized images and other media
  • Errors in rendering due to inconsistent layouts.


All of these can cause users to abandon the website and instead move to another website that is optimized for mobile devices. For this reason, it is important that websites are optimized for use on mobile devices to ensure a smooth user experience across all devices.

Besides improving user experience, there are other reasons why responsive design is important:

  • It improves search engine rankings: search engines prefer websites that are optimized for mobile devices because they provide a better user experience.

  • It saves time and money: with responsive design, you don’t have to worry about creating separate websites for different devices. Instead, you can focus on creating a single website optimized for all devices.

  • It’s future-proof: As more and more people access the Internet via mobile devices, responsive design will become even more important in the future. So with responsive design, you are prepared for future developments.